THE GROWTH PARTNER FOR WINE BRANDS

Full-funnel growth strategies that help wine brands acquire, understand, and retain more customers in the digital age.

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Online orders should make up at least 25% of your DTC revenue.

Foot traffic fluctuates, but a strong digital strategy provides stability. For a modern winery, online orders should drive at least 25% of your direct-to-consumer sales. If you aren't hitting that number, you are leaving the most profitable revenue on the table. Root helps you close the gap by leveraging the industry’s most powerful tools and partners:

Don't see your platform? We work with all major systems. Ask about exclusive pricing with preferred partners.

“It’s simply impossible to put into words just how much Ariana means to our team. Over the years she has proven to be so much more than a consultant; she is a trusted partner who is deeply invested in the success of our business. Her knowledge, creativity, and forward-thinking mentality have helped us transform how we approach e-commerce at Melville, delivering the results we are seeking while also consistently opening our eyes to new possibilities. Each step of the way, Ariana has respected our brand's unique voice and personality, working closely with our team to ensure authenticity is never compromised.”

— Lisa Reynolds, Director of Operations at Melville Winery

Services

When you work with Root, you get all the advantages of a full service growth partner:

  • Customer Growth & Retention

    Email and SMS programs that turn one-time buyers into loyal customers. Data-driven, personalized communications that feel authentic to your brand while driving measurable DTC sales.

  • Advertising & Customer Acquisition

    Advanced advertising strategies that help wine brands attract their ideal customers online. Root manages monthly campaigns from $1k to $1M to deliver profitable customer acquisition.

  • Data Analytics & Strategy

    Smarter marketing decisions through clear data insights. Partnering with Enolytics to understand your customers better, spot real opportunities, and build growth strategies that make sense for your business.

All partnerships begin with a comprehensive audit of your current marketing and DTC practices that reveal clear growth opportunities.

Ways to work together

Root’s data-driven approach is best suited for wine brands with a commitment to continuous improvement.

    • Comprehensive, data-driven marketing and growth strategies

    • Predictable monthly fee for a complete suite of services

    • Includes customer acquisition and retention, multi-channel campaigns, paid media management (up to a specified monthly ad spend), and advanced data science using Enolytics

    • Flexible, project-based engagements

    • Weekly or monthly service packages focused on specific objectives

    • Choose from a menu of targeted offerings to meet your needs

    • Strategic advisory services for optimizing DTC operations

    • Recommendations for tech stack, data infrastructure, and metrics to drive measurable, sustainable growth

    • How to integrate AI into your wine business

About

Ariana founded Root to help boutique wineries build smarter growth strategies. After years of scaling tech and consumer brands, she moved into wine and saw an opportunity: incredible products in an industry where marketing conversations stayed surface level instead of diving into the data and systems that actually drive growth. 

Root helps wineries clean up their customer data, build proper segmentation, and create lifecycle marketing that moves buyers up the value ladder. The focus is on revenue growth, turning casual purchasers into high-lifetime-value club members through strategic, data-backed marketing. 

We partner with wineries that aren't looking for quick tricks. They want a long-term partner who will dig into the complexity with them and turn it into clarity.

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  • "Ariana helped us build a solid digital marketing foundation. She got our analytics tracking set up properly, implemented Red Chirp, and audited our current strategy with actionable recommendations. She knows wine, she knows marketing, and her expertise meant she understood our challenges and goals from day one."

    Dusty Tovrea, Vice President at Three Fat Guys Winery

  • "Working with Ariana to elevate our paid media program has been an excellent decision. She seamlessly integrated with our small in-house team, bringing strategic, data-driven expertise that consistently delivered real sales results. Paid media often requires quick pivots and constant fine-tuning, and she navigates these shifts with both precision and professionalism."

    Stavro Victor, Marketing at Monarch Tractor

  • "I’ve had the pleasure of working with Ariana over the past five years, and she is an incredibly smart business woman and a talented, creative professional. I always recommend her to anyone with digital marketing needs. She brings strategic thinking, creativity, and data-backed results to every project she takes on".

    Ashley T.  Almond, Assistant Director of Digital Sales at Far Niente Wine Estates

  • "Ariana is an absolute pleasure to collaborate with. She combines a delightful personality with sharp insights, always delivering excellent suggestions and solutions while quickly advancing our projects."

    Jordan Goldberg, Marketing & Sales Manager at Eleven Eleven Wines

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